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Table of content
INTRODUCTION
1. Advertising media 1.1. Classification of advertising media 1.2. Structure of Russian advertising media market 1.2.1. TV - advertising 1.2.2. Press advertising 1.2.3. Radio - advertising 1.3. Segments of advertising media market, in which polymer materials are used 1.3.1. Outdoor advertising in structure of Russian advertising market 1.3.2. The main types of outdoor advertising vehicles 1.3.3. Regional pattern of outdoor advertising vehicles application 1.3.4. Structure of expenditures on outdoor advertising 1.3.5. Leading operators of outdoor advertising market in Russia
2. Market of woven fabrics for advertising vehicles 2.1. Structure and types of vinyl fabrics 2.2. Current standing of Russian market of vinyl banner fabrics 2.3. Features of Russian foreign trade of the banner fabrics 2.4. The main suppliers of the banner fabrics to Russian market 2.5. The main characteristics of the banner fabrics, presented at Russian market 2.6. Prices on the banner fabrics 2.6.1. Prices of direct purchase the banner fabrics from abroad 2.6.2. Prices of the banner fabrics, offered by Russian distributors 2.7. The main consumers of the banner fabrics in Russia
3. Market of pressure-sensitive (self-adhesive) PVC films in Russia 3.1. Technology of production and the main types of pressure-sensitive PVC films 3.2. Geographic structure of Russian market of pressure-sensitive PVC films 3.3. Russian imports of pressure-sensitive PVC films in 2001-2003 3.4. The main suppliers of pressure-sensitive PVC films to Russia 3.5. Characteristics of the main types of pressure-sensitive PVC films, being offered at Russian market 3.6. Prices on pressure-sensitive PVC films 3.6.1. Import prices on pressure-sensitive PVC films in Russia 3.6.2. Intra-Russia prices on pressure-sensitive PVC films (distributor's prices) 3.7. The greatest Russian importers of pressure-sensitive PVC films
Conclusion
List of Tables:
Table 1: Expenditures on various kinds of mass-media advertising in Russia in 2001-2003 Table 2: Breakdown of advertising by the greatest TV channels in Russia in 2000 Table 3: Volumes of advertising at broadcasting stations in 2000 Table 4: Characteristics of the main types outdoor advertising vehicles Table 5: Quantity and area of surface of the main kinds of advertising vehicles in 50 greatest Russian cities in Russia in 2001-2003 Table 6: Breakdown of advertising surfaces by cities in Russia in December 2003 Table 7: The greatest firm-operators of outdoor advertising in Russia Table 8: The greatest suppliers of banner advertising fabric to Russia in 2001-2003 Table 9: The main properties of various grades of banner advertising fabric Table 10: Prices of producers of banner advertising fabric, selling the product to Russia in 2001-2003 Table 11: Prices on banner advertising fabric of LG production, offered by company "Zenon" in early 2004 Table 12: Prices on banner advertising fabric of production of EnduTex, offered by "Trade House "Pappilons" in early 2004 Table 13: Imports of banner advertising fabric by Russian companies in 2003 Table 14: Comparison of technical properties of common and translucent SAV (self-adhesive vinyl (PVC)) Table 15: Country-producers of SAV, supplied to Russia in 2002-2003 Table 16: The greatest producers of SAV, supplied to Russia in 2002-2003 Table 17: The main properties of various grades of SAV Oracal, produced by company Orafol Table 18: Properties of various grades of SAV Oraguard, produced by Oracal Table 19: Properties of various grades of SAV Filmolux, produced by company Neschen Table 20: Properties of various grades of SAV Gudy, produced by company Neschen Table 21: Properties of various grades of SAV X-Film Table 22: Properties of various grades of SAV Mactac Table 23: Properties of various grades of SAV KPMF Table 24: Prices of producers of SAV (self-adhesive vinyl (PVC)), selling the product to Russia in 2001-2003 Table 25: Prices on the main kinds of light-reflecting PVC, offered by subdivisions of Group of Companies "BeMaTek Table 26: Imports of SAV (self-adhesive vinyl (PVC)) by Russian companies in 2003
List of Figures:
Figure 1: Structure advertising costs in Russia in 2001-2002 Figure 2: Breakdown of costs by the main flows of mass-media advertising market in Russia in 2003 Figure 3: Increasing costs on the main flows of mass-media advertising market in Russia in 2001-2003 Figure 4: Volumes of advertising in Russian press in 2000 Figure 5: Share of costs of outdoor advertising in structure of costs of mass-media advertising market in Russia in 1992-2003 Figure 6: Breakdown of quantity and area of surface by the main kinds of advertising vehicles in 50 greatest Russian cities Figure 7: Breakdown of advertising surfaces by cities in Russia in December 2003 Figure 8: Structure of imports of banner advertising fabric by Federal Districts of Russia in 2003 Figure 9: Import of banner advertising fabric in Russia in 2001-2003 Figure 10: Foreign producers of banner advertising fabric, which supplied the product to Russia in 2002 and 2003 Figure 11: Changing of import prices on banner advertising fabric in Russia in 2001-2003 Figure 12: Leading importers of banner advertising fabric in Russia in 2003 Figure 13: Structure of consumption of SAV (self-adhesive vinyl (PVC)) by Federal Districts of Russia in 2003 Figure 14: Import of SAV (PVC) in Russia in 2001-2003 Figure 15: Average annual prices on imported SAV PVC in Russia in 2001-2003
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